Creating videos can increase your reach and help build on your site’s authority, leading to more sales. The purpose of a content plan is to write down which keywords you want to be found with, and how often you want to write blog posts. It doesn’t have to be a fancy spreadsheet; simply write down your keywords, what you want to write about, and how often. To effectively build backlinks, focus on creating content that is worth linking to, such as comprehensive guides, original research, infographics, or unique tools. Understanding and implementing effective SEO strategies can significantly improve a website’s Google ranking, driving more organic traffic and enhancing online visibility. Even perfect content won’t rank if search engines can’t properly access and understand your site.
Simply put, too many broken links tell Google that your store quality is lacking. The first step in helping your Shopify store rank #1 on Google is setting up the right tracking and indexing tools. After all, if you can’t correctly analyze your traffic and SEO strategy, you can’t adapt your strategy to improve your ranking.
None of them used it on the page exactly and was not in the title. I knew that page title and keyword relevancy typically tops page authority, so I mentioned the keyword in my article. Within minutes I was ranked at #1 in Google for that search term! To drive the point home about analyzing the competition; I’ve done a couple of experiments. About a year ago, I randomly picked the keyword “Spencer Likes Honeycombs” to try and rank for.
- Both of these have the potential to send more views to your videos.
- I figured that since they knew about computers, they should also understand how Google works.
- Or manually search the URL in Semrush’s Organic Research tool.
Keywords are the words and phrases people type into Google when searching for businesses like yours. Imagine someone nearby searching “best your service near me.” They’re looking for a business just like yours, ready to book an appointment, stop by, or make a purchase. But if your business isn’t at the top of Google Maps, they won’t find you — they’ll find your competitors. One of the most common mistakes I see by publishers is that they can list all of the things they did for SEO but very little if anything that they did for their site visitors. Danny Sullivan recommends basing decisions on whether a change is good for the site visitors because that will align it with the kinds of sites Google wants to rank. Some high-quality sites fail to stand out because they do what they think they do what everyone else is doing.
One-Click Blog
First, make sure that your keyword is toward the beginning of your title tag. So if you want to rank higher in Google in 2025 and beyond, you’ll love this new guide. This kind of result instantly improves any company’s CTR among their peers and brings a bunch of fresh clicks. Google Maps Ads is not an organic way of promotion, however, you can still use it as a means of traffic acquisition. Keep in mind that the Google Maps API is not free for heavy usage. Still, adding Google Maps on your About and Contact pages (or whatever couple of pages you need) is absolutely viable.
With content marketing, you can create content that ranks high in organic results and produces leads repeatedly. For maximum impact, use a combination of paid and organic strategies. This may yield valuable insights for ranking higher on Google. SEO refers to specific search engine marketing (SEM) tactics that are known to affect Google rankings.
Also, find link prospects and organize outreach using the Link Building Tool. The tool also helps you manage and track the link building process. If you have a Semrush trial or subscription, save and organize your keywords in Keyword Strategy Builder. Keyword organization also makes it easier to track your rankings later. Run a sitewide check for page experience issues with Semrush’s Site Audit tool.
Do Intent-Focused Keyword Research
If we check that URL with Google’s Structured Data Testing tool, we see that there’s no VideoObject markup on the page. Look for pages where you have a relevant and useful video on a similar topic, then embed that video on the page when and where it makes sense. However, Google has said they’re planning to introduce support for other videos soon.
It’s why 90% of the top-ranking results for “air fryer” are blog posts and not sales pages. The first core tenant of smart on-page SEO is that you need to thoughtfully use the keywords (search terms) that your readers would use when searching for your content. This helps new readers know that they’re in the right place and it also helps search engines to rank your content for those search terms. For example, high-quality content leads to more backlinks which boost your credibility.
This kind of question helps you understand what’s important to them. Luckily, there is a way to create ranked choice voting in Google Forms. With the search engines’ recent shift to mobile-first indexing, this has never been more important. To help bolster your SEO efforts, here’s a collection of free and paid keyword research tools, backlink analysis software, and more. If a web page listing is elevated to become a featured snippet, we don’t repeat the listing later on the first page of results. BHS Links This declutters the results and helps people locate relevant information more easily.