That way, they can still surface information from the best websites and provide a summary to the user. Or you can just download the free PDF checklist and get started straight away. If your content, products, or services are mentioned in those AI overviews – Google is essentially endorsing your business to millions of potential customers. Google’s AI overviews now appear in up to 47% of all search queries and take up half the screen on both mobile and desktop devices.
Fix Broken Links
Apart from Clearscope and Ubersuggest, SEO tools like Semrush and Ahrefs are useful for performing a competitor analysis. Use the Ahrefs website authority checker to analyze your Domain Rating. If yes, check out our enterprise SEO audit steps and steal our free template. For example, this is the summarized result for HawkSEM’s recent page speed test.
- In other words, it’s better to get 10 links from 10 different sites than 10 links from the same domain.
- So, if you want to rank high on Google, it’s likely you’ll need links to your content.
- Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword.
If you have a local business, some unique factors come into play. An optimized Google Business Profile and good Google Review ratings can elevate your business in local search results. Shortly, we’ll explain how to pick keywords well and how to plan your content so you reach quality goals.
Using Ahrefs To Find Opportunities
I call this list my “how to get my business on top of Google search” questions. Chances are you’ll begin to see where your website is falling short and why it isn’t ranking with Google. A Google Business Profile improves your visibility and gives users information about you at a glance. For example, if you are ranking in the first position on Google for an extremely competitive and highly searched keyword, you don’t want to risk losing that. If an asset isn’t ranking, re-optimize it for relevance, search intent, engagement, and readability.
The quality and relevance of your content matter more than word count. However, longer, comprehensive articles (typically 1,500 words or more) tend to perform well for SEO, as they often cover topics more thoroughly. Quality content also builds credibility and trust as well as increases the likelihood of earning backlinks and social shares to rank your blog on Google. The better you know your rankings, the more you can focus on what works and what needs to be improved.
Just create a billing account with Google Cloud Platform to get a $200 credit on Google Maps API every month (you won’t be charged unless the usage exceeds these $200). Adding Google Maps right on your website is another way to let Google connect your business with the location. In particular, you can point out the directions to your location from the most popular nearby places — it may be an airport, railway station, local attractions, etc. „Including unnecessary information in your business name is not permitted, and could result in the suspension of your Business Profile.” If there’s no information about your business yet, use the Add a missing place option.
He wasn’t talking about the sidebar with the bio and a photo that travel and recipe sites all have. He was talking about something that goes beyond the generic narrative that many bloggers use. “And I’ve seen where people do research and say, ‘I’ve figured out that if you have a lot of branded searches…’ That’s kind of valid in some sense. You can then shape an article around this, making sure you regularly use the keyword “engraved bracelet for men” in the text. It refers to how the audience perceives their interaction with a webpage beyond its informational value.
Tracking and monitoring your SEO results is essential for continuously improving your website’s ranking on Google. By regularly analyzing performance data, you can identify what strategies are working, pinpoint areas for improvement, and make informed decisions to enhance your SEO efforts. Google favors sites that use HTTPS encryption because it provides a secure connection and protects user data during transmission. Transitioning from HTTP to HTTPS can improve your site’s security and ranking. Merging similar pages on your website is a strategic approach to improving your Google rankings and enhancing user experience.
We also have an ultimate guide to link building with plenty more strategies you can use to rank higher. Check out our ultimate guide on where and how to use keywords in your content for more Shopify SEO tricks. And don’t forget to spend some time on your “out of stock” pages. Next, we need to write some titles and descriptions for our products and SEO Anomaly categories. Yes, you can use marketing copy from supplier websites, but your customers and SEO will thank you for original content.