Keyword cannibalization is when multiple pages on your website rank for the same keyword. The definition alone tells you that something isn’t right because such an occurrence would harm the Google ranking of these pages. Semrush and SE Ranking can detect them and let you get rid of them promptly.
For example, top results for “Dentist in Dallas” are Google Business profiles. These landing pages explain how the different tools available in the Ahrefs dashboard works, helping to promote and sell its product. The SEO software has a top-level menu with important pages in the website header. Plus it built landing pages around its tools and educational resources the company offers.
This will highlight any issues your site is experiencing, whether it be backlink issues, technical issues, or any other on-page or off-page problems. Within the Position Tracking tool, you can also review how your keyword rankings have changed over time. Your goal should be to craft content that’s so captivating it keeps your audience hooked and eager to stay on your page for longer.
Once you start trying to rank on Google, implement good SEO tracking and monitor the results of your SEO campaigns. This will determine what’s working and what isn’t, so that you can make necessary adjustments to improve your results. Images are great, but videos are even better, especially if you’re trying to show or explain a complex idea, concept, or process. The good news is statistics boost the authority and trustworthiness of a piece of content. When readers are satisfied early on, they can then decide to dig deeper for more information.
Complete Your Google Business Profile
Website rank finder tools work by analyzing search engine data to determine where a website ranks for specific keywords. They often use algorithms to track changes in rankings over SEO Anomaly time and provide detailed reports on keyword performance. Make sure to add the keyword to the title tag, meta description, and header tags (H1, H2) on each page and post of your site.
- Google algorithms are complex systems that retrieve data from its search index and instantly deliver the best possible results for a query.
- You may have noticed that many of your search queries are already answered by Google before you visit any page at all.
- That’s why link building is critical to increasing Google ranking.
- For your traffic to truly convert customers, you must also have a digital marketing strategy made to introduce web visitors to your product or service.
For this reason, it’s necessary to audit your backlink profile regularly. So, if we take the keyword “YouTube tags” as an example, you’ll notice that it previously held the top position but has now shifted down one spot to the second position in the SERPs. As you can see, we have more keywords in positions than we do in the top 3 positions. It’s also helpful to compare different ranking positions to assess your overall performance. As you can see, we also left the “SERP Features” option on, represented by the green bars.
SEO Success: Elevating Your Strikingly Website with Effective Optimization
With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website. The content in the policies directory seldomly changes, however the content in the promotions directory likely changes very often. Google can learn this information and crawl the different directories at different frequencies. To learn more about search-friendly site structures, check out our guide for ecommerce sites, for which a good URL structure is more important as they tend to be larger.
For how to rank higher on Google, you first need to optimize your website page with relevant keywords. And, as discussed earlier, social shares can indirectly boost your ranking by amplifying other ranking factors. You could add drop-down menus so your content is neatly organized for visitors to discover.
Enhancing your GMB ranking involves a combination of profile optimization, customer engagement, and media usage. Google prioritizes businesses with updated business hours, enhancing their relevance in search queries. Making sure your business categories and keywords are relevant improves your ranking, similar to how using the correct currency code ensures accurate financial transactions. Relevance refers to how well a business matches the search intent and keywords used by potential customers. Several key elements play a vital role in determining a business’s ranking within local search results.
Why are website rank finder tools important?
There may be publications and websites that mention your brand or business without linking back to you. Reaching out to them and asking for a link back can significantly help you improve your backlink profile and improve Google rankings. Improving your content readability will help you engage visitors better and improve Google rankings. Divide your content into smaller paragraphs and bullet points to avoid huge blocks of text.